The Mobile Services Proposition => Messaging, Networking, Gaming & Marketing,
In our increasingly time-pressured world, the ability to work selectively has become critical for productivity and work-life balance. As work itself migrates from somewhere to go to something to do wherever you are, mobile technology is taking center stage across the world with devices that offer users a lot more than making and receiving calls. With a new breed of smartphones now starting to make waves as they jockey for market share, the technology is revolutionizing business activities in advertising, marketing, sales and even government services in its wake.
Adding fuel to this raging fire of mobile smartphones use is the uptake of social networking tools such as Facebook,YouTube and Twitter that are now in the process of introducing location based services (LBS) which will bring the real world to the mobile Internet by making it possible for users (even when not in motion) to see people and services around them and connect to them instantly. So for example with Ovi by Nokia in partnership with Facebook, instant ‘lifecasting’ of content from phones is now possible allowing people to publish their location, status updates etc. directly to Facebook from their handset wherever they are.
Marketers’ worldwide are increasingly coming to the realization that they can enhance consumer brand equity via the targeted precision and customized experience that mobile as a platform affords over other media. 2009 figures for global mobile marketing and advertising revenues range from $1.4 to $7.5 billion with all analysts expecting the numbers to double within the next five years.
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